Together with the Belgian graphic design power couple Jan en Randoald, I was selected to design the new identity for LUCA School of Arts, the Belgian collection of 5 Art Schools that are linked to the KU Leuven.↓ MORE INFO ↓
As the identity for a collection of design schools, we purposely opted for a collection of rules instead of strict guidelines. Despite the short timeframe — 2 months — we decided against a regular logo and instead went for an outspoken typeface that felt both rooted in history yet experimental. The wordmark is set in the typeface but gets elevated into a “logo” by automatically adding a line through Opentype coding.
Our intent to design a display font was expanded into a text font, including 2 weights. However there wasn’t any more time to draw up italics, so we went for underlined cuts as an alternative. The family was paired with a selection of 8 colors from the color palette of Le Corbusier. The typeface is used for in-house typesetting by the staff of the academies as a classic identity, but morphs into an experimental gear when used by the graphic designers.
The family is constructed with and inverse line contrast and includes some alternate glyphs or certain letters. In the wordmark the capital “A” is swapped for a quick nod to Max Bill.
Past clients and collaborators for custom type include:
© 2008–2021 Dries Wiewauters. All rights reserved, including the right of reproduction in whole or in part in any form.
All typefaces designed by Dries Wiewauters between 2008 and 2021. Site by Hermine Cooreman. Please do not distribute fonts illegally.